DSMB on Getting Started in Training

Philip Morgan

On November 30th at 1pm Pacific time, I'm hosting a Dev Shop Marketing Briefing with Reuven Lerner. Reuven will be giving a brief presentation and taking questions on how you, yes YOU, can get started providing technical training services. It's free, but you must register in order to attend and ask questions live. Register here: https://zoom.us/meeting/register/3b6b195151c3016a4ac87b605f06faf5 I have a soft spot for training because a big part of my background is in technical training for adults.So I'm always enthusiastic about the idea of devs diversifying their income and increasing profitability by offering training services in addition to development work.Reuven is the ideal person to teach you about getting started in training because he's done it himself. He's landed recurring training clients, some of which are household tech names. He builds and refines his own curriculum from scratch. He runs a Facebook group for devs who are interested in getting into technical training: https://www.facebook.com/groups/techtraining/From a profitability perspective, training is very attractive because of how deterministic the pricing can be. Strictly productized services aside, training is priced more like a product than almost any other service I can think of except for services like massages, haircuts, etc. Pricing is usually set on a per student per day basis. For example, you might charge $300 per student per day, and collect $9,000 for a 3-day class with 10 students attending.Compared to a software project that might just as easily take 9 months to complete as 3, that is highly predictable revenue once the sale is made, and that predictability has a beneficial effect in planning your other revenue-generating activities.This Dev Shop Marketing Briefing is free. Anybody can attend; send the registration link to a friend or colleague who needs this info if you like. We won't be pitching anything during this meeting. Just straight up, very useful info. These DSMBs are not like a typical webinar where presenters are on a digital stage and attendees are behind a veil of anonymity. Instead we're all in the same digital meeting room and can talk and discuss freely. After you register, I won't remind you a bunch of times to attend. You'll register, you'll add the event to your calendar, and you'll attend or not. And if you attend, hopefully you'll drill Reuven with lots of tough questions. Easy softball questions would be fine too, but Reuven is hoping for some tough ones. :) I'll publish the recording later, so don't stress out if you want this info but can't make the call. The recording will show up unannounced at /dev-shop-marketing-briefings/ within a week or so of the call. If you need this info but can't make the call, sending questions to me by email ahead of time is fine too.If you want to attend, you need to register here: https://zoom.us/meeting/register/3b6b195151c3016a4ac87b605f06faf5 -PKnow a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/