A core problem of the Internet is information oversupply.

Despite this, there are still opportunities to earn visibility online. A list:

Be more useful. This requires market insight, so that you know what would be more useful to a group of people.
Be a match for an information-filtering heuristic:
- “Who has the most succinct, fact-based take on this?”
- “Who seems to have a no-BS take on this?”
- “Who can speak from strong experience about this?”
- “Who is going to make gorging myself with information fun?”
- “Who can I most easily remember as a source of information on this?”
Be ubiquitously present within a group. Make your own group if necessary.
Be more flammable so that you are suitable fuel for the engines that run on little sequential explosions, knowing that you’ll become exhaust fumes quite quickly.
Seek the new+popular, where there is often a temporary reversal of the information oversupply situation.

There are more, but I’m aiming for 200 words or less in these daily emails. 🙂

-P

Email title note: If you’re looking for an energetic, “woohoo, Spring is here!” album, Band of Horses Everything All The Time would be my current suggestion. 🙂