I thought this was a fascinating story of niche expertise: https://www.thebroadcastbridge.com/content/entry/2399/when-it-comes-to-parabolic-mics-larger-is-not-always-betterAre there any lessons in there for your custom software development business?Of course I think there are :) Here's a sort of mini "study guide" to help you pick out the parts that might be relevant to your business:
- How did the opportunity to build a better parabolic microphone find its way to Patrick Santini and Paul Terpstra?
- How did the client (the Fox network) think of these people? (positioning is the fancy word for how your clients, prospects, and the larger market you serve think of you)
- What role did expertise play in this story?
- What role did disruption and iteration play in this story?
- What role did industry events play in this story?
- How long did it take for Santini and Terpstra to become "successful"?
- What came first? The product, or the use case for the product?
That's probably enough questions for now.
I work with people one-on-one. One of the available slots could be yours if you need help with deciding how to specialize, developing a compelling, focused value proposition, or designing a lead generation program.Hit [here](mailto:firstname.lastname@example.org?subject=One-on-one availability request) to inquire.
P.S. Know a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/