I thought this was a fascinating story of niche expertise: https://www.thebroadcastbridge.com/content/entry/2399/when-it-comes-to-parabolic-mics-larger-is-not-always-betterAre there any lessons in there for your custom software development business?Of course I think there are :) Here's a sort of mini "study guide" to help you pick out the parts that might be relevant to your business:

1. How did the opportunity to build a better parabolic microphone find its way to Patrick Santini and Paul Terpstra?
2. How did the client (the Fox network) think of these people? (positioning is the fancy word for how your clients, prospects, and the larger market you serve think of you)
3. What role did expertise play in this story?
4. What role did disruption and iteration play in this story?
5. What role did industry events play in this story?
6. How long did it take for Santini and Terpstra to become "successful"?
7. What came first? The product, or the use case for the product?

That's probably enough questions for now.

I work with people one-on-one. One of the available slots could be yours if you need help with deciding how to specialize, developing a compelling, focused value proposition, or designing a lead generation program.Hit [here](mailto:philip@philipmorganconsulting.com?subject=One-on-one availability request) to inquire.

-P

P.S. Know a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/