Focus on outcomes

Quick marketing challenge for you:If you ran a ballroom dance instruction studio and wanted to pick one single benefit of your services, what would you pick?…………………List member Thai sent me this awesome example of doing just that. Picking one single benefit to emphasize: http://aperfectweddingdance.com/positioning services - Experiential marketing learning for independent consultants(You can click on this link to see a bigger version: https://pmc-dropshare.s3-us-west-1.amazonaws.com/wedding-dance-scD09MHPYU.png)There are lots of potential benefits of knowing ballroom dancing. The hard part is picking a single one to emphasize.There are lots of ways your software development skills could create value. The hard part is cache invalidation… err…. the hard part is picking a single type of client to create value for.But you didn’t get into business for yourself because it’s the easy way, did you?-P