Get a *mint* for that garlic breath!

Philip Morgan

So this one time I'm at the eye doctor's office, getting a regular exam for my regularly deteriorating near distance vision, and the front desk lady--who is also the doctor's wife--walks in and asks him a question.The doctor says "WHOA... JEEZ, get a breath mint or something for that garlic breath!!"He's sitting closer to the door than I am, and for a moment I don't know what he's talking about.Then, this TSUNAMI of the most intense garlic breath I've ever smelt comes washing over me.There are a couple takeaways from this.1) After you've been married for 20 years or so, I guess you can call out your wife's garlic breath in front of strangers.2) Small spaces intensify the effect of things.Whether it's garlic breath, or marketing your business with a narrow, focused value proposition, small spaces (like small niche markets) intensify the effect.Get help choosing the best narrow, focused position for your business: