Gettin sideways

A friend of mine in high school got a traffic ticket.In the part of the ticket where the officer described why the ticket was issued, he wrote: Gettin sideways.I still laugh when I remember this. I guess my friend was doing donuts in a parking lot or something.It might help to know that I grew up in rural North Carolina, and my first after school job involved picking up bales of straw and throwing them onto a truck.That’s how people talk there. :)Before your marketing can be properly focused on your ideal client you need to be keenly aware of how they talk.

  • What problems are truly critical for them and which are merely annoying?
  • Is your client aware that there’s a solution to the problem, are they aware only of the problem, or are they not even aware of the problem itself? (the latter is the hardest to sell to)
  • What special language do they use when describing their business?

The Market Research Handbook in the Complete Bundle of http://thepositioningmanual.com can help you figure this stuff out. It walks you through how to do research, which is the key to moving into a new market position where you have no contacts.Gettin sideways :)-P

Two online experiential learning workshops this October: