I know three jewelers and two of them are jerks.
Is this enough information to make an important business decision on?
So the full story here is I kind of know three jewelers.
One of them is a friend, Robert. He designed and cast this awesome belt buckle I’ve been wearing daily for almost 10 years. He’s the jeweler I know who is nice.
The other two are jerks, at least in their communication with customers. I’ve been a paying customer of one of them and he’s still a jerk in terms of how he communicates, and the other one was a jerk to my wife over the phone.
Are 66% of all jewelers are jerks?
Let’s imagine I’m a software developer, and I’ve worked with these 3 jewelers and–despite 66% of them being jerks–they have consistently been my most profitable clients.
If I was thinking about specializing my business–possibly focusing on serving jewelers because they’ve been so profitable for me–how would I incorporate this information into the decision making about how to specialize?
Your thoughts? Hit REPLY and let me know how you’d approach this.