I'm not that... *strong* a skydiver

Philip Morgan

The first and last time I went skydiving was awesome and humiliating.

I was living in Nashville, TN at the time, and I went on a skydiving trip with a group of other young people.

Before the jump (a tandem dive where I was strapped to the front of the instructor's body), we watching this safety video which was totally unforgettable because of the Gandalf-level beard the presenter had:

the inventor of tandem jumping has this unbelievable beard

How does that beard not get tangled up in his parachute rigging?

Anyway, the jump itself was thrilling. Or at least the freefall part was.

After the canopy opened, I immediately got nauseous, and before we landed I vomited.

Most of the vomit spewed onto me, but some of it blew back onto the instructor. Probably right into the dude's face.

After we landed I apologized to the instructor profusely (he was super cool about it), and then unzipped my jump suit, carefully rolled it up to conceal the vomit, and sheepishly walked back to the hangar.

I was pretty quiet on the ride home that day.

So yeah... I'm not that... strong a skydiver. :)

When moving from generalist to specialist, I see people get almost this nauseous. I call this The Fear.

The Fear has 4 individual parts:

  1. You fear you have chosen the wrong thing to focus on
  2. You fear you are not worthy of commanding premium rates for your work
  3. You fear you are cutting off access to desirable, profitable work
  4. You fear you will quickly become bored with your choice

A big part of my work in helping people with moving from generalist to specialist is devising ways to minimize the conditions that give rise to The Fear in the first place.

Here's how I've been doing that in my mentoring program and how I'll do the same in my upcoming workshop on positioning:

  • A method for inventorying your previous experience to search for areas of unique strength
  • The "list-building test" for testing the strength of a potential market position
  • The "proof stress test" for assessing the strength of a position
  • The "meetup test" for getting feedback on positioning statement wording
  • The "dartboard" method for getting unstuck in your positioning ideation
  • Multiple "recipes" for constructing your positioning statement
  • Templates and procedures for quickly adapting your web presence to reflect your new positioning

Registration for this workshop closes November 7, 2016 at the stroke of midnight Pacific time: /positioning-workshop/


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