Brochure selling

Philip Morgan

I've mentioned before that if you try to sell something using a web page that more closely resembles a brochure than a long-form direct response-influenced sales page, it changes the game for you. Among other consequences, it lays bare whether you are using fear to manipulate.

Here's a nice example of someone with a strong personal brand using a brochure to sell something:

(Image of the page in case it goes offline after the event ends:

Just wanted to share this in case it's a useful reference for you.


Reminder: I've got what seems like sufficient interest to start an April 2020 cohort of The Expertise Incubator ( If you've been considering it, let me know (just hit reply here) and we'll see if it's a fit for you.