Relationship-based specialization

Philip Morgan

Graham Binks, who has built a great technology consulting business, volunteered to be a beta reader for the third edition of The Positioning Manual. This made him question everything about his business and choices in life.

I'm kidding a bit, but reading the first part of the book did bring up this question about whether he might be specialized in a certain kind of relationship, rather than specialized in a market vertical or problem space.

He and I got on a Zoom call last week to talk through this question, and we're both sharing the conversation today with our audiences. I uploaded the conversation to my on-haitus Consulting Pipeline Podcast feed which, amusingly, continues to attract the attention of lazy, no-homework-doing podcast outreach services the world over.

Anyway, here's that conversation with Graham: