We’re all supposed to try

On our walk this morning, my wife and I saw a cow that had been separated from the herd. He was mournfully bellowing, and tears were dropping from his eyes. A bull, crying from the pain of loneliness. I’ve never seen anything like it before.

The world can be a cruel place, in so many ways, on so many levels.

How to respond as business owners?

For many of us, we are most visible to our prospective and actual clients through email marketing.

I’d like to highlight three examples of recent emails that I think strike a good balance of acknowledging the broader context and standing firm in the specific place from which the writer can be most helpful.

When you’re early on in your quest to earn visibility and trust as an expert, it’s helpful to find models you can imitate while you do the hard work of discovering and developing your own voice.

Presented without further comment:

This one, from Kyle Bowen: https://superhelpful.substack.com/p/725

This one, from Matt Levine: https://www.bloomberg.com/opinion/articles/2020-06-02/gambling-is-not-a-retirement-plan

And this one, from Jonathan Stark: https://www.getdrip.com/deliveries/nd41j294wp643vk8x8z5

-P