Which point of view is better?

Philip Morgan

Thank you to those who weighed in on last email's question: Is one of those 3 points of view better than the others?

As a reminder, I was asking which of the points of view represented below is better:

Here's a summary of what y'all said.


Here's my take on it.

 • • • 

We don't know which one is "better" unless we understand the context. So also... CONTEXT, YO. :)

And furthermore, if we're building or changing a business, we get to choose the context.

That means the real question is not "which is better?", but "which point of view best matches which context?"

It's easy to assume the operative context is: consulting work. I do talk about that a lot, and it's reasonable to assume that's the context within which I was asking the question about which point of view is "better"?

But there are other possible contexts.

Imagine that you have answered my business design questions thusly:

  • Who will you focus on serving? Software developers
  • What optimization or transformation will you create for them? Help them become competent with vanilla Javascript development

I'll stop there, but just as a reminder, here are the other business design questions:

  • How will you become visible to them?
  • How will you earn their trust?
  • How will they take the first paid or unpaid-but-skin-in-the-game action towards working with you?
  • How will you monetize your work with them?
  • Will they join and/or interact with a larger community/tribe you lead or participate in, either before, after, or during your engagement with them?

Our context here is the one Chris Ferdinandi is operating within. He's focused on serving software developers, and he's helping them become competent vanilla JS developers.

In that context, the "What's best for the individual developer?" point of view might actually be the best point of view. When I say "best", I really mean "most aligned with his audience's point of view or interests".

There's not just one "best" point of view across all possible contexts.

Tomorrow I'll generalize this a bit beyond the tabs/spaces context.