As you probably know, Jerry Lewis passed away this year.The New York Times obit had an interesting tidbit:—When they found themselves on the same bill again at another Manhattan nightclub, the Havana-Madrid, in March 1946, they started fooling around in impromptu sessions after the evening’s last show. Their antics earned the notice of Billboard magazine, whose reviewer wrote, “Martin and Lewis do an afterpiece that has all the makings of a sock act,” using showbiz slang for a successful show.Mr. Lewis must have remembered those words when he was booked that summer at the 500 Club in Atlantic City. When the singer on the program dropped out, he pushed the club’s owner to hire Mr. Martin to fill the spot. Mr. Lewis and Mr. Martin cobbled together a routine based on their after-hours high jinks at the Havana-Madrid, with Mr. Lewis as a bumbling busboy who kept breaking in on Mr. Martin — dropping trays, hurling food, cavorting like a monkey — without ever ruffling the singer’s sang-froid.The act was a success. Before the week’s end, they were drawing crowds and winning mentions from Broadway columnists. That September, they returned to the Havana-Madrid in triumph.—Sounds a lot like me to creating a minimum viable product first, testing the market’s demand, then moving forward only when the demand is validated.I wonder if you could apply this idea to your business? ;-)Talk to you soon,-P
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