Would you intentionally choose to fight a losing battle?

Admirable people do this all the time.

Depends on how you define "victory".

If victory is 100% of your market radically changing for the better, every battle is probably a losing battle.

If victory, on the other hand, is a small percentage of the market changing for the better, you're playing the same moves, but you're winning, one inch at a time.

-P