Would you intentionally choose to fight a losing battle?
Admirable people do this all the time.
Depends on how you define “victory”.
If victory is 100% of your market radically changing for the better, every battle is probably a losing battle.
If victory, on the other hand, is a small percentage of the market changing for the better, you’re playing the same moves, but you’re winning, one inch at a time.
-P