- That has a high trust velocity score
- That is repeatable and sustainable for me (consistency is super important with most lead-gen techniques)
- That I can execute on well
Here’s what I think that would look like for me:I’ve highlighted the lead-gen techniques that would be sustainable for me, but obviously your choices would be different. Because I live in the fairly densely populated San Francisco Bay Area, things like in-person educational events are an option.If I was in a hurry to start building a pipeline of opportunities, I would sort this list by what I call bootstrap coefficient instead (that puts fast starter lead-gen techniques at the top of the list).Now what if the Ministry of Truth forced me to relocate to Yukon-Koyukuk Census Area, Alaska, which is the least populous county in the US of A (pop of 5,588 but it’s the LARGEST county in the country at 147,805 square miles)? What then?That would definitely take in-person educational events off the table for me, unless I wanted to get on an airplane to deliver those. I don’t. :)But there are several other really good lead generation techniques on http://trustvelocity.com that can be delivered remotely, and I’d stick with those.As always, the key isn’t the specific tools you use, it’s all about combining the following elements: narrow market position + way to demonstrate your expertise and build trust over time + way for prospects to take action and ultimately give you money.Need help figuring out a powerful market position? You should read: http://thepositioningmanual.comTalk to you soon,-P