Marketing and the bidet

Philip Morgan

The Spanish bidet is kind of mysterious.

The Japanese bidet makes sense to me. You’ve got the water jet apparatus—which… let’s just refer to this as the butt power-washer componentry, because hey, where else am I ever going to get to use that phrase? So on the Japanese bidet you’ve got the butt power-washer componentry integrated into the toilet apparatus. Makes sense. One and done, right?

Here’s the Spanish bidet.

@TODO: pic

You can see that the butt power-washer componentry is a whole separate apparatus from the toilet apparatus.

Takes more floor space, but this butt power-washing game is a game of tradeoffs. Of intelligent compromises. Of architecture, even.

Cause what if the butt power-washer componentry has a malfunction? Might be nice to replace just that part without replacing the other toilet apparatus, right? No need to do a complete teardown just to get access to a pesky butt power-washer sub-component, right?

It’s probably much easier to service the butt power-washer componentry when it’s not integrated into the toilet. Give it a quick tune-up. Replace a leaking washer or rusted aerator, that kind of thing. Preventative maintenance FTW! Observability FTW!!

I know you micro-services fans are slowly nodding your head in agreement here, aren’t you? You really get the beauty of modularized architecture.

But as we take in the complete design of the butt power-washer unit, we come upon a deep mystery.

Why the drain plug?

In fact, why is there any ability whatsoever to temporarily prevent the butt power-washer from very immediately and hastily and effectively draining away the butt power-wash effluent?

I know a European list member is going to make me look like a dummy for not knowing this about 37 minutes after I hit send on this email, but I am honestly baffled as to the role of the drain plug on the butt power washer unit!

And they all had them. I’m not cherry-picking bidet examples here.

Is it so you can do a small load of laundry?

Save up a bit extra water in case of a hurricane or power outage?

Conduct a quick, unplanned baptism?

The Spanish bidet was a bit of a mystery to me.

Again, I’m pretty sure a list member is going to hit REPLY and fix that.

I think sometimes about why marketing is a mystery to anybody.

It’s connecting with prospects and building trust. It’s demonstrating expertise. It’s providing value that is a scale model of what you’d do if hired.

I don’t think it has to be mysterious, unless you do what we’re often encouraged to: substitute the easy for the important and try to make the invisible (trust) visible (volume, metrics, number of friends, etc.). Then you’re gaming algorithms and chasing numbers.

The connecting and building trust part of marketing gets way easier when you understand what your prospects struggle with.

The early bird deadline for both workshops in Specialization School is @TODO:date. That’s when the price goes up xx%.

The Deepening Market Insight workshop helps you understand what your prospects struggle with. Hit REPLY if you’re interested in joining.

And the Decision Making workshop helps you decide who your ideal prospects are. There’s room in both workshops.

Man, jet lag is a beeyach. I’m back from Spain; awake way too early, writing about Spanish bidets. Solve this Spanish bidet mystery for me, or email me about a workshop. I’m awake and online.