Marketing doesn’t have to suck. But from looking at the way some people do it, you wouldn’t know that.
You’d see an email like this with a deceptive subject line and you’d think that sleazy is the status quo:
That’s a marketing offer posing as an e-commerce transactional email using a cheap trick subject line designed to get me to open the email.
Marketing your services is simple and at no point does it require cheap tricks:
- Define a clear market position
- Make your marketing itself valuable, provide ample proof, build trust, and demonstrate expertise
- Create multiple opportunities for increasing engagement and value (help anonymous site viewers become email list members; help list members who want to learn more attend interactive educational events; help list members who need help buy into your services at an appropriate price/value point; help previous clients remember, refer, and re-engage with you; etc.)
Yeah, there are a few more details involved, but those are the three essentials of marketing professional services like yours.
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