Philip Morgan

I love the way some people who grew up in Seattle or Alaska pronounce the word "measure".They pronounce it as if it's spelled maysure.What about your ideal clients? Do they have "insider" language that you would benefit from knowing?Would speaking their language more effortlessly help you position yourself as an insider who can deliver outsized value?Or would it be more beneficial to be an outsider who sees their problems more clearly than they do? Would that deliver more value to them?The answer, of course, depends on you and your specific situation.The best way to find the answer is to do some deep market research.The Market Research Handbook in the Complete Bundle version of The Positioning Manual will help you do that research: http://thepositioningmanual.comTalk to you soon,-P