Philip Morgan

Alrighty, here's the penultimate member-submitted peeve I have to share with you:

_My clients are in the shopify space. Any merchant has the opportunity to become a 'partner', though partners are often the contractors and consultants that make up the shopify space.

Recently, the shopify partner blog has been featuring articles talking about good design on mobile. I saw and read them, but was put off by the fact that the articles are primarily focused on mobile app design, not design for mobile websites. Shortly after, one of my clients sent the link over asking if I had seen it, prompting a long diatribe of points to why mobile app design doesn't always translate well to website design. I am not sure why there wasn't slight changes made to the article...it seemed like they just shopped the same ones to different blogs, but I really hate when people spread information that isn't fully true or that they know may not apply._

I think there is at least one way to elevate this peeve into point of view (PoV) content, and that would be to follow a common pattern in good PoV content.

The pattern could be described as content that corrects a common misunderstanding. To tease this out a bit, it looks like one of the following:

  • You've been lied to or purposefully misled. Here's the truth.
  • You've been given a summary. Here's the full, detailed story.
  • You've been unintentionally misled by well-intentioned people. Let's clear things up.
  • Your current understanding is wrong because it's based on old date. New data is available, so let's update your understanding.
  • This is what experts know about ________ but don't tell you because _________.There are more ways to frame the "content that corrects a common misunderstanding" PoV content, but those are a pretty good start.

So in the case of today's peeve, I could see PoV content that looks something like the following:- Everybody's thinking about design for mobile, but what about design for the web? That's not the solved problem everybody seems to think it is.- Mobile best practices are not web design best practices. Here are the differences.- Could a mobile-friendly website hurt your desktop website's sales?I'm not 100% sure all of those could be substantiated, but I've just focused on making them interesting and compelling. Take that too far, and you've got clickbait content, which is all sizzle and no steak. :)