Events Of Note
This Friday at 9am Pacific/4pm GMT, I’ll be clicking the Go Live button on SLOBS and broadcasting another TEI Talk. The Expertise Incubator framework focuses on maximizing the combination of reader/subscriber value and your future expertise value. At some point, however, you may become interested in converting this significant amount of effort you’re pouring into the publishing into at least some current economic value for your business! This lecture offers a way to think about how to do that, and offers some specific methods you can implement. Details, registration: https://www.mixily.com/event/4431752652077765105
Liston Witherill’s ClientCon speaker series is rounding third and headed towards home over the next week or so. The overall schedule is here: https://clientcon.servedontsell.com/schedule/
I assume that all of you self-made experts will eventually make use of public speaking to indirectly or directly generate revenue. (I have the same assumption about writing a book.) That’s why you might be interested in checking out the ClientCon talk that Liston and I both agree was the most engaging in terms of format: https://clientcon.servedontsell.com/talks/why-do-outbound-and-how-to-use-it-to-amplify-your-inbound/
The COVID pandemic has been a forcing function for moving IRL stuff online, and there already has been and will continue to be more experimentation with how to create online events that are actually good – events that are native to online and make good use of the online context.
For example, a client of mine with a software product has been a vendor at two online conferences, and in both cases their online “vendor booth” has basically been a page generated by a form they fill out in the online event software CMS and they’ve “staffed” their booth by monitoring a chat window during event live hours.
Is this the best way this could be done? Is this even a good way for the online event to create the outcomes that the vendor floor at an IRL conference would create?
Speakers face similar challenges. What makes for a dynamic, interesting presentation in an IRL context might not translate to an online context.
Twitch. It’s not a perfect case, but it’s a very informative one, and spending some time there watching a few popular channels will give you a sense of how disorientingly different a pure digital, pure-online context can feel from an IRL one.
Jason Bay’s talk at ClientCon is a good example of someone using a simple setup (no fancy background or “set design” or DSLR-as-webcam, for example) to create a really interesting, engaging experience for talk attendees. Examples like this are, I think, well worth the time to soak up and learn from: https://clientcon.servedontsell.com/talks/why-do-outbound-and-how-to-use-it-to-amplify-your-inbound/
Keep building; keep taking risks y’all,