Jake Jorgovan’s presentation on LinkedIn lead generation was great: https://philipmorganconsulting.com/dev-shop-marketing-briefings/dsmb-jake-jorgovan-on-linkedin-lead-generation-for-specialized-dev-shops/Highlights:
- A method for generating leads for sales, or for market research/validation
- Pays for itself in terms of the time or money you spend on it if your client LTV is $10k or greater
- Produces results FAST, like in a few weeks (this makes it approximately infinity times faster than content marketing 😉 )
- Jake covers the entire system from end to end in about 15 minutes. It’s really simple!