Finding an expensive problem

This interview was a great point by point walkthrough of how you find an expensive problem.I recently spoke to Robert Games about how he discovered a specific expensive problem in a specific market.You can hear Robert sharing the step by step process he used in the latest episode of my podcast: was a really fun interview for me. Robert was incredibly generous with sharing so many of the small but critical details of how he executed his market research.Robert–like me–self-identifies as an introvert, so it’s especially interesting to hear how he used IRL conversations to uncover an expensive problem.Enjoy: