(Readin' time: 56s)

"...and then, it's time at that point to be the ambitious, super-achieving person who you're gonna be and kill it. It's time to kill. And it's time to enjoy the killing because by killing you will make something else even better live. And I think that not enough gets said about the importance of abandoning crap." -- Ira Glass

Check out the rest of this awesome 5 minutes here: www.youtube.com/watch?v=dx2cI-2FJRs

This video is part of a sequence of 4 that are just wonderful if you're at all interested in how you might make your communication more interesting to folks, especially those of you who do live-to-tape interview format podcasts:

• Part 1: www.youtube.com/watch?v=5pFI9UuC_fc (Talks about the basics of storytelling. You and I don't need more than the basics.)
• Part 2: www.youtube.com/watch?v=dx2cI-2FJRs (Talks about being brutal with the crap you produce so the good stuff can thrive.)
• Part 3: www.youtube.com/watch?v=X2wLP0izeJE (This talks about the Satisfaction Gap and the importance of the volume of output in getting through the Satisfaction Gap, which I now charge people thousands of dollars to induce in them on purpose.)
• Part 4: www.youtube.com/watch?v=sp_8pwkg_R8 (on two common pitfalls beginners make)

Happy Sunday,

-P