Skydiving

Did I ever tell you about the time I threw up on a skydiving instructor?There was this woman I was trying to impress–Laura. I liked her a lot more than she liked me, and my long difficult failure to turn that imbalanced situation into a relationship taught me half of what I eventually needed to know–but chose to learn the hard way anyway–about selling services.Laura told me she was going skydiving with a group. Seeking every possibility of impressing and spending time with her, I was in.It was what’s known as a tandem jump, and I’ll never forget 3 things about that experience.First, the video they made you watch before you jumped, with this guy:positioning services - Experiential marketing learning for independent consultantsBill Booth, as a quick internet search reveals, was the inventor of the 3-ring release system, which made the whole sport safer. He then invented ‘Booth’s rule #2’, which says: “The safer skydiving gear becomes, the more chances skydivers will take, in order to keep the fatality rate constant.” I like this guy. He understands risk from a unique perspective. And he survived a single engine airplane crash at some point in his life!At the time, though, I was puzzled with how the heck you have a beard that long and glorious and don’t get it tangled in your skydiving harness. Does he wrap it up in a manbun-but-for-your-beard each time he jumps? Can someone with an equally long, full, glorious beard enlighten me?Anyway, I remember Bill Booth because in the late 90’s in Nashville, the only dudes who had beards like that were motorcycle gang members.The second thing I remember is the jump. Of course. I’ll never forget that.And the third thing I remember, not longer after the parachute deployed, was getting nauseous and then throwing up while we were still up in the air. And of course because you’re traveling as fast as 30mph when the parachute is deployed, that vomit didn’t go straight down. It went somewhere.That somewhere was on me and on the instructor I was strapped to.He was really nice about it. I think I asked if that had ever happened before, and he very gamely said yes and don’t worry about it.But I think I was his first. He was just being a pro about it.Some of the “firsts” that are happening for members of the January 2019 cohort of The Expertise Incubator:

  • Leads coming from email marketing for the first time ever.
  • Prospects, having been exposed to a member’s daily emailing for a few weeks, are showing up treating him as the expert practitioner, not vetting or testing him.
  • Clients, being exposed to another member’s daily emailing for a few weeks, say “it’s like you’re everywhere!”
  • SaaS demo appointments being booked.

That’s just what I can remember off the top of my head at 5:34 in the morning. :)It’s tough, too. Achieving a daily publication target is a tough but productive challenge. It works the thinking/expertise/insight muscle a lot.And if you’d like to develop that muscle in yourself, The Expertise Incubator might be a fit for you.-P

Two online experiential learning workshops this October: