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List member Matthias sent me this fascinating Twitter thread:

positioning services - Experiential marketing learning for independent consultants

Source: mobile.twitter.com/avdi/status/1121410742404694016?s=12

I’m on a flight to Washington, DC today. My grandfather was in WWII. He was injured, discharged with a purple heart award, and is going to be buried in Arlington National Cemetery on May 3. We weren’t close, so his passing back in January wasn’t painful for me, but I am excited about getting to see him honored with a full military burial.

-P