[PMC Weekend Edition] “Specialists like us are the future.”

(Readin’ time: 27 secconds)

Thanks to all the list members who sent me this: www.theguardian.com/cities/2019/apr/29/are-the-hyper-specialist-shops-of-berlin-the-future-of-retail

It’s a really interesting read, and it suggests at least one path forward for retailers threatened by Amazon.

Of course, this path forward has already been mapped out by Kim and Mauborgne in general terms: don’t compete with the 800-lb gorilla at all. Find a “blue ocean” to compete in instead. The article has quite a few interesting specific examples of businesses that are implementing this general strategy.

Happy Saturday,