(Readin’ time: 27 seconds)
Is Amazon killing retail? Or is retail killing itself?
The article’s author suggests that it’s neither Amazon nor retail itself that’s “killing retail”. This points out the importance of understanding the context in which your services create value.
In fact, here’s your homework, if you choose to accept it: what “sea change narrative” would you use to connect with prospective clients if you were vertically focused on retail? Does the aforelinked article give you ideas for this sea change narrative?