[PMC Weekly Consulting Insight] The lonesome valley

“Everybody must walk the lonesome valley
Yeah, they must walk it by themselves
There’s nobody here can walk it for them
Yeah, they got to walk it by themselves

My father’s got to walk the lonesome valley
Yeah, he’s got to walk it by himself
There’s nobody here can walk it for him
Yeah, he’s got to walk it by himself”

— The American folk song “Lonesome Valley”, Bill Callahan variation

The feeling I experience every day I get up at 5am to think and write is not a feeling of victory at moving my business forward. It’s not even a feeling of gratitude for the freedom to invest in this way.

It’s a feeling of profound loneliness.

I’m not asking you to feel sorry for me. Not at all. I’d hate it if you did. If anything, it’s a privilege to be able to invest in myself and my business this way.

But maybe whatever you do to invest in your business generates a similar feeling? Of loneliness? Discomfort of some sort? A feeling of isolation?

I don’t know. Maybe I’m strange for having this reaction.

But I bet some of you have it too.

If so, you’re not alone.

-P

I’m running an open thread for any questions you might have about specialization, lead generation, expertise, and IP: https://pmc.substack.com/p/open-thread-for-pmc-free-list-subscribers/comments If you’ve got a question you’d like my input on, please drop it in that thread.