Risk tolerance

A few weeks ago, I asked you all to tell me about your risk tolerance:positioning services - Experiential marketing learning for independent consultantsFrom 67 responses, 10 self-reported as risk avoiders, 30 as risk embracers, and 27 as somewhere in the middle.The comments from those who don’t avoid risk (the risk embracers or the middle of the road folks) were very interesting. I’ll summarize those in a future email.Since sending you this survey, I’ve done some additional research into risk tolerance that has unearthed some very interesting nuance on the subject that I’ll also share in a future post this week.-P