Something about what happens when we talk

An amazing thing about Lucinda Williams is that she seems to insist on performing with musicians who are better than she is, and by so doing she creates a superior live experience.

I used to work at this outfit called TBA Entertainment when I lived in Nashville, and one of the people there had run live sound for some Lucinda Williams shows. She said that Lucinda always liked to get Emmylou Harris up on stage for a few songs, and she had to turn Lucinda’s mic on those duets WAY down because Lucinda sang so off key and Emmylou sang so perfectly on key.

But those SONGS that Lucinda writes! That and the way her voice emotes; that’s her irreplaceable contribution. The magic would probably shine through on a show with lesser supporting musicians, but why diminish the experience just so the singer can be the best musician on stage?

Here’s a good one for you today:

- Experiential marketing learning for independent consultants

https://www.youtube.com/watch?v=VRtMZDJdIIU

Events of Note

  • Virtually meet and interview more than 50 local-to-ABQ professional female tech talents looking for new opportunities. (I’m passing along an event that landed in my inbox and might of interest to those of you looking to hire devs.) Details: https://www.eventbrite.com/e/womenhack-albuquerque-employer-ticket-3009-virtual-tickets-102662817250
  • See how experts can apply content organization best practices to their site. Last week, Jim Thornton gave a great lecture and answered questions from livestream attendees (recording: https://youtu.be/ykprm9WQzmo). The topic was how experts can better organize their content for the audience they’re trying to reach, help, and possibly transform. This is not standard SEO best practices stuff. Jim’s perspective is rooted firmly in an understanding of how experts work and how they tend to think by writing, which creates unique problems that he suggests solutions for. You can catch the recording of tomorrow’s event later, or you can attend the livestream and ask questions. Details: https://www.mixily.com/event/2474294566021136156

Going Remote

Two items felt connected by more than the fact that they both ended up in my Instapaper queue:

This blog post from Steve Blank has some interesting findings from instructors who have done some early experimentation with taking IRL education online: http://steveblank.com/2020/08/11/teaching-lean-innovation-in-the-pandemic/

“Zoom is the Napster of the event industry, the ease with which you can put on good-enough virtual events with a global audience, almost for free, much to the undercutting of the underlying economics of the physical events world. All types of business event — conferences, trade shows, conventions — are in danger of their revenues streams of tickets, sponsorships, memberships, and other types of fees being eroded as the world gets used to digital formats and alternatives emerge to physical networking, matchmaking and other tasks we get out of these events.” — https://skift.com/2020/08/26/the-event-industry-is-being-confronted-by-its-napster-moment/

My guess about the future role of IRL events is: more expensive, way more special, and somewhat more rare. No longer the default as the barely-good-enough online replacements get better. Some of that is tech, and some of this is knowing how to put together an online event that’s worth attending live.

What you are up to — notes from readers

To share your news, projects, and events, fill out this mercifully brief form and I’ll share the relevant ones back to this list: https://airtable.com/shrggV8bWtGa2JMxG

Keep building, keep taking risks y’all,
-P

Two online experiential learning workshops this October: