Specialization examples

Philip Morgan

I believe in "working out loud" (http://consultingpipelinepodcast.com/65).By this, I mean working at least partially in public view. This approach doesn't come naturally to many (including me haha), but I think the benefits outweigh the drawbacks. Most of the drawbacks are rooted in fear and "what if this goes wrong" thinking, which is a clear signal that you're probably shutting down something that could be great if you moved past the fear-based thinking.Here's a bit of a "Philip working out loud" update...I've started the process of restructuring some of the opt-ins on my site.Building an email list (still one of the most valuable assets you can build for your business IMO) is a fine balance between creating value and asking for an email address in return for access to that value. The key is alignment: aligning the purpose of your email list with the lead magnet/opt-in bribe/lead gen asset that you hide behind an email opt-in form.For example, on http://trustvelocity.com, I publish a table of lead generation techniques that I've profiled based on how quickly they build trust and how difficult they are to implement. Until very recently if you wanted to download the source data for that table so you could customize it, you had to opt in to my email list. I changed that. There's still an opt-in on that page, but the table data is available without opting in.Why?TBH, it's a feeling. A feeling that I could be more generous and less needy. A feeling that if someone needs the kind of help I provide, they'll find their way to my paid offerings with or without me asking them to join my email list. A feeling that if they really want to hear from me, they'll opt in for my email list even if the opt-in is not necessary to access the data table on http://trustvelocity.com. A feeling that my email list will be better for everybody involved if there's fewer people on it who joined only to get a CSV download.I've gotten 228 opt-ins from the form on that page, but somehow I believe my business will be just fine without asking folks to fill out a form in order to more fully benefit from the Trust Velocity data.That's Philip Working Out Loud update #1.#2 is that I've started a research project I've had on my TODO list for a long time.Folks are always asking for more examples of developers that have specialized in some way. I have some examples in the case studies in The Positioning Manual for Technical Firms, but more examples would indeed have value. That's the research project: find and profile as many specialized dev shops as possible.I've started publishing the results of this research on /specialization-examples/Do check it out, but temper your expectations. I've only got 3 on the list so far (but have 1457 more to go). Wish me luck :) That's a lot of websites to look at and profile, but I'm excited to get it done over the next 6 to 12 months, working out loud as I go.-PP.S. Know a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/