Specializing can be challenging.It evokes The Fear, which makes you fear that you are committing career suicide by either picking the wrong thing to specialize in or saying no when you fear you should be saying yes.It is the most important strategic decision you can make about your business, and decisions like that can be stressful.But let me set some context for you. This whole process is not as stressful as the following, from Huffington Post:——Earlier this week, Liam Smyth, a grad student at Britain’s University of Bristol, had a nice dinner with a woman he met on Tinder.The night was still young, so he invited her over to his house to drink wine and watch a documentary about Scientology, he wrote on a GoFundMe page.At some point, the unidentified woman asked to use his bathroom. When she returned, Smyth said, she had “a panicked look in her eye.”Smyth said the woman told him: “I went for a poo in your toilet, and it would not flush.”He then claims the woman confessed to reaching into the toilet bowl, wrapping the dookie in tissue paper and throwing it out of the window.Wanting to be a gentleman, Smyth suggested going outside together, bagging up the offending poo, throwing it away and then pretending “the whole sorry affair had never happened,” he recalled.Unfortunately, the story gets crappier. Smyth’s bathroom window doesn’t open to the garden, but into an 18-inch gap that is separated from the outside world by another non-opening double glazed window.“It was into this twilight zone that my date had thrown her poo,” he wrote.According to Smyth, when he went to get a hammer to smash the window, his date decided to climb in headfirst to retrieve the poop herself ― which she was able to do successfully.That’s when they realized she was stuck upside-down.“I grabbed her waist and I pulled. But she was stuck. Stuck fast,” Smyth wrote on his GoFundMe page. “Try as we might, we could not remove her from the window. She was stuck fast, upside down in the gap.”— http://www.huffingtonpost.com/entry/liam-smyth-toilet-date-tinder_us_59aefdeee4b0b5e53101a36b——Specializing is less stressful than getting stuck in a window while trying to surreptitiously dispose of and then retrieve your own poo while on a first date.What’s holding you back from specializing your services?
I work with people one-on-one. One of the available slots could be yours if you need help with deciding how to specialize, developing a compelling, focused value proposition, or designing a lead generation program.Hit HERE to inquire.-P