I asked for permission to share a moment from a recent TEI call because it will give you a glimpse into the kind of risk-taking I advocate.
On May 7, TEI member Guillaume Wiatr sent this email to his list:
He took a risk with this email. He’s committed to publishing daily, but it was a Friday, he was tired, and a neighbor invited him to get a drink. So he published… an intentionally blank email.
Three days later, he published an email with 5 insightful thoughts about the role of silence in his discipline of strategic narrative.
Those 5 insights didn’t exist when he published the blank email. They happened:
- Because he took a risk, which led to…
- A period of wondering if he’d made a huge mistake (this is where I’d insert the Job Bluth GIF if this wasn’t a numbered list)
- Which led to…
- Seeing things from an altered perspective, which led to…
- Fresh insight
Risk-taking doesn’t always lead to fresh insight.
But it can. And it does often enough that I categorically recommend it.
Guillaume gave me permission to share our conversation with you:
Watch the 6-minute video here: https://vimeo.com/548457376/839b8bbf0e
Keep building and taking risks, y’all