That's hardcore, man

Philip Morgan

A few days ago my wife and I rushed our dog Malcolm to the emergency animal hospital in Cotati at 2:30am.

Malcolm got me up at like 2:15am to use the bathroom, I took him outside, and then on the way back to bed he fell over and had what appeared to be a seizure for about a minute.

This has happened to him before. The last time it happened, we also went to the animal ER and they said his heart stopped and then re-started by itself. That day he had a total of 4 of these apparent seizure/heart-stopping-and-restarting episodes. The cardiologist got Malcolm on some heart meds and he's seemed to be fine except for the episode a few days ago.

For context, Malcolm is a deaf red heeler who is 17 years old.

Anyway, while we were driving to the animal ER at 2:30am, I saw the most hardcore thing I've seen in a long time.

We were driving down highway 116, a rural 2-lane highway that connects Sebastopol and Cotati, where the animal ER is.

I saw some dude bicycling to work at 2:30am on a major highway.

This was not the spandex-clad dudes you see on $4,000 road bikes on weekends in Sonoma County.

I'm pretty sure this was someone who works as a prep cook or some other kind of job with horrendous hours, biking to work (or home from work), on a not-$4000 not-awesome bicycle.

Hard. freaking. core!

You're probably a long way from that dude's situation. In fact, as a self-employed person, you're probably in the top 50% in terms of income. I know plenty of generalist developers who are in that range.

If you'd like to build on that strength in 2017, then my positioning workshop comes along at the perfect time for you.

It's a live, online workshop that takes the best practices developed in my Positioning Accelerator program and makes them available at a lower price point but still with group support and accountability.

The full description is over yonder: /positioning-workshop/

Rock on,

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