The easy way and the hard way

“The easy way is efficacious and speedy, the hard way arduous and long. But, as the clock ticks, the easy way becomes harder and the hard way becomes easier. And as the calendar records the years, it becomes increasingly evident that the easy way rests hazardously upon shifting sands, whereas the hard way builds solidly a foundation of confidence that cannot be swept away.” –Colonel Harlan Sanders, Founder of Kentucky Fried ChickenWhat would be “the hard way” for your business?If that “hard way” might involve specialization that allows you to cultivate economically valuable expertise over a number of years, identifying a strong market position is step #1. Learn how here: http://thepositioningmanual.com-PWant help improving your positioning or marketing? I offer a small group program to help you do exactly that: http://positioningacceleratorprogram.comI work with people 1-on-1. If you’re interested in learning more, click this here trigger link to get a short email sequence with more info sent to your inbox: https://philipmorganconsulting.com/11-retainer/Know a self-employed software developer who might benefit from specialization? Send ’em this free gift! Details here –> https://philipmorganconsulting.com/referrals/