The Germany Years

The emails I get from Quora pointing me to various answers on their platform never fail to be the (second) most interesting emails I get. (The first most interesting are your replies and questions in response to these daily emails.)Here’s a recent Quora question with a super interesting answer: Was it the writing, singing, musicianship, or studio engineering that took the Beatles from good to legendary status?Here’s the part of that answer that I found most relevant:——1. They got into music right at the time when skiffle was the rage in Britain and skiffle was a very low-talent threshold form of music so they were all able to start making music before they had developed any particularly good ability on their instruments. They had some cheap guitars and aspirations and that was good enough to start off with skiffle.2. They played at a time when Germany had a growing mania about American music and would hire any act that could perform in native-speaker English and perform any imaginable song. This got the still not too accomplished Silver Beatles a chance to actually work full-time in Hamburg playing absolutely any song or genre they could cobble together. So long as they were English and doing popular music, the German crowds ate it up. Plus the work was so long and grueling, playing 12 hours a day on and off 6 days a week, that they gained the equivalent of years of experience playing as a band in only a few months. For all their studio success, people sometimes forget that the Beatles meshed fantastically as a band and knew each other’s playing so well that they picked up on and played off of each other masterfully. As they were literally learning new songs on their off sets and then performing the song they just learned in their next go on stage, they didn’t obsess about being pre-practiced, letter for letter, note for note, perfectionists but rather how to take anything they played and make it their own. This was especially helpful when they started doing all originals in the studio because that is part of why they could knock out damned good albums and singles at a pace that would make most modern musician’s heads spin.——This is why I think more people should consider publishing daily, whether that’s via an email list like I and my friends Jonathan Stark (https://expensiveproblem.com/list), Kai Davis (https://kaidavis.com/) do, or via a blog like Seth Godin (http://sethgodin.typepad.com/) and my friend Liston Witherill (https://liston.io/daily/) do.Publishing daily creates a very similar dynamic in your business as The Beatles saw in Hamburg when they were playing 12 hours a day 6 days a week. No, you won’t spend that much time writing (or recording audio or video)!But a high frequency publishing schedule does force you to think more often about your ideal client’s needs and how you might create value for them.It forces you to iterate through lots of ideas and specific angles on those ideas and, over time, you start to learn how to talk about your services in a way that resonates more deeply with your prospective clients.It forces you to dig deep to discover new nuances in how to explain the value of your services to your prospects. Or alternately, it forces you to dig deeper into nuances of the problem(s) you solve for your clients.In sum, it forces you to get better fast. Not better at delivering your services, but better at using writing to connect and build trust with prospective clients.High frequency publishing is not for everybody, but for some of you, it might be just what the doctor ordered.-PWant help improving your positioning or marketing? I offer a small group program to help you do exactly that: http://positioningacceleratorprogram.comI work with people 1-on-1. If you’re interested in learning more, follow this link: https://philipmorganconsulting.com/11-retainer/Know a self-employed software developer who might benefit from specialization? Send ’em this free gift! Details here –> https://philipmorganconsulting.com/referrals/