The most important word in a positioning statement

What would you say is the most important single word in a positioning statement?Send me your answer HERE and let me know your thoughts on that.Registration for all three Specialization School workshops is open now, but closes Sunday, April 22, so if you’re interested in getting the kind of support and guidance these workshops offer, the best thing to do is to set up a call with me to make sure the fit is ideal: description and schedule of workshops is always available at