The Rogers Curve

Philip Morgan

This is the Rogers curve, from the well-worth-reading book "Diffusion of Innovations" by Everett Rogers:

This is also the Rogers curve:

Click through for source

Source: https://www.youtube.com/watch?v=fW8amMCVAJQ

Knowing where you and those you serve are situated on the Rogers curve is worth the introspection.

-P

(Thanks to several people for mentioning this video to me and to Rob White for linking me to it.)