The thing about books

Philip Morgan

I recently finished writing a book.

Those of you who have been loitering around my little corner of the Internet for a while know this. I have whined endlessly about the rewrite of The Positioning Manual for Technical Firms to this email list. :)

You may not know, however, that I also published that book.

You see, that's the thing about books. If you stop after you finish the writing, nobody ever sees it. You -- or somebody -- has to do the publishing part too.

And then you have to do the part I'm doing now, which is telling some people that you published the book.

And then, hopefully, if the book is good and useful enough, after a while you can ease up on the telling and let others do the telling for you. Word of mouth.

The book is very good, but of course it's not for everybody.

I think this review sums it up pretty well:


The book is titled The Positioning Manual for Indie Consultants. It's available in both digital and paperback format via Amazon.

There's a bit more info on it, several sample chapters, and links to the US Amazon product page here: /positioning-manual/

I hope you'll check it out.

In upcoming emails, I'll spend some time summarizing the book's main ideas so that you can decide if it's worth buying a copy.

I'll give myself a month or so on that task, and then I'm going to start cowpathing my way through brand colosseums. This area of uncertainty includes two questions:

  1. How do we discover, refine, and promote something bigger than our services that our market can buy into?
  2. How do we design services that are a fractal of #1 and are useful and desirable?

Anyway, maybe buy and read my new book! /positioning-manual/