Things you can’t expect from a blockbuster franchise film:
- Careful character development
- An intellectually-satisfying script
- Deeper layers of meaning that reveal themselves on further reflection
Things you can’t expect from specializing:
- Overnight success
- Immediately higher profit
- A magic bullet
That said, I know for sure that you can expect the following benefits from specializing:
- An easier time with your marketing
- More effective marketing/lead generation
- A more clear path to developing economically valuable expertise
- Higher profit in your business over the long haul
- Freedom from the “hamster wheel” of learning new tech every 3 to 7 years
- Greater confidence in working with clients and dealing with prospects
Every year in the last 2 weeks of December, I run a sale on my products. Use the coupon code TAXWRITEOFF to get 30% off my products:
- My book, The Positioning Manual for Technical Firms: http://thepositioningmanual.com
- My course, The Positioning Course: https://philipmorganconsulting.com/positioning-course/
Again, use the coupon code TAXWRITEOFF when you check out and you’ll get 30% off the price of any product. This offer expires at midnight Pacific time on December 31st, so do not tarry!-P
