Things you can’t expect

Things you can’t expect from a blockbuster franchise film:

  1. Careful character development
  2. An intellectually-satisfying script
  3. Deeper layers of meaning that reveal themselves on further reflection

Things you can’t expect from specializing:

  1. Overnight success
  2. Immediately higher profit
  3. A magic bullet

That said, I know for sure that you can expect the following benefits from specializing:

  1. An easier time with your marketing
  2. More effective marketing/lead generation
  3. A more clear path to developing economically valuable expertise
  4. Higher profit in your business over the long haul
  5. Freedom from the “hamster wheel” of learning new tech every 3 to 7 years
  6. Greater confidence in working with clients and dealing with prospects

Every year in the last 2 weeks of December, I run a sale on my products. Use the coupon code TAXWRITEOFF to get 30% off my products:

Again, use the coupon code TAXWRITEOFF when you check out and you’ll get 30% off the price of any product. This offer expires at midnight Pacific time on December 31st, so do not tarry!-P