Things you can't expect from a blockbuster franchise film:

1. Careful character development
2. An intellectually-satisfying script
3. Deeper layers of meaning that reveal themselves on further reflection

Things you can't expect from specializing:

1. Overnight success
2. Immediately higher profit
3. A magic bullet

That said, I know for sure that you can expect the following benefits from specializing:

1. An easier time with your marketing
2. More effective marketing/lead generation
3. A more clear path to developing economically valuable expertise
4. Higher profit in your business over the long haul
5. Freedom from the "hamster wheel" of learning new tech every 3 to 7 years
6. Greater confidence in working with clients and dealing with prospects

Every year in the last 2 weeks of December, I run a sale on my products. Use the coupon code TAXWRITEOFF to get 30% off my products:

• My book, The Positioning Manual for Technical Firms: http://thepositioningmanual.com
• My course, The Positioning Course: /positioning-course/

Again, use the coupon code TAXWRITEOFF when you check out and you'll get 30% off the price of any product. This offer expires at midnight Pacific time on December 31st, so do not tarry!-P

P.S. Know a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/