This is the budget we need to do this right

Let me run something past you. I’d love to hear your thoughts.This is a pricing thing, which is not really my area of expertise, but I’m curious anyway.Think back to the largest project (in terms of billings) you’ve taken on for a client.I’m curious if you had framed the price as a request for budget allocation instead of a price, would it have made it easier for you to ask for enough money to do outstanding work on that project?If those two options seem like a meaningless distinction, I’d like to know.To me, it seems like requesting budget for a project that you happen to manage and deliver is an interesting way to frame the whole price question in a way that takes you and your perception of your own value partially or completely out of the picture.To me, “requesting budget” puts the emphasis on what resources are needed to do things right rather than what the work is “worth”.I’m not saying what your prospect thinks the outcomes are worth doesn’t matter. In fact, this is the part that matters more than anything!But there are situations where your client thinks outcome X is worth far more than you think you (or your time or your expertise) are worth, and it’s easy to confuse the worth of the project’s outcome with your own personal sense of worth.Anyway, I’m curious: does framing the client’s monetary contribution to a project as a request for budget change anything in how you think about pricing your work? Just send me a note HERE and dump on me.-P