Where do you have good access?

Philip Morgan

One of the important factors you might take into consideration when deciding how to specialize is access.Expressed as a question: "What vertical(s) do I have good access to?"Remember, you're in a relationship business, so anywhere you might have a head start in connecting and building trust with people is a vertical where you have a head start in general.In the past, I didn't have any specific guidance around how to figure this out except the "hard way" of mapping out your connections.Today I discovered a simple shortcut that may help. It won't completely solve the issue for you, but it may help. Here's a 3-minute screencast: https://vimeo.com/263071698-P