Why specialize?

There’s this privately-owned road in the neighborhood my wife and I like to walk on.It has really beautiful views like this…beautiful viewLast week the road’s owners added a new sign:no tresspassing sign :(A big, beautiful, yellow “no trespassing” sign.Awwww man….If we don’t disregard the sign and walk down the road like we belong there (always an option…), we’re going to miss out on all those great views. Bummer!Except that we have MILES of other roads with equally beautiful views that are equally available to us when we walk right outside the front door of our house! Just a few choice picks:1254This is a lot like deciding to specialize. Imagine all the clients and projects you’ll miss out on. What a bummer, huh?What you probably already know is that if you specialize in the right way, several things will happen:

  1. You’ll attract clients and projects that are better than the ones you’ve landed as a generalist
  2. Projects where you bring invaluable specialized expertise to the table are dramatically more rewarding and interesting
  3. You won’t miss the variety of being a generalist because you will be able to afford to indulge in side projects and more time off for hobbies

That fear that you’ll miss out by specializing?It’s a false fear that comes from 2 sources:

  1. You likely have not experienced firsthand what it’s like to be a valued specialist. Most people’s schooling, work experience, and self-employment experience grants them no access to the experience of possessing valuable expertise.
  2. You likely have not developed competence in lead generation, therefore you don’t know how to cause leads to seek you out. This causes you believe that new business is scarce and difficult to obtain when you want or need it.

So let me end with a question: what could I do to prove to you that specialization won’t cause you to miss out on desirable clients and projects?Hit me up.

I work with people one-on-one. One of the available slots could be yours if you need help with deciding how to specialize, developing a compelling, focused value proposition, or designing a lead generation program.Send me a NOTE to inquire.Talk to you soon,-P