You know you’re a nerd when…

You know you’re a nerd when you see a car license plate that reads ALUMEN8 and your first thought is that the owner is bragging about having a car with an 8-cylinder aluminum block motor.But, this was in Sebastopol, and it was probably somebody repping some sort of hippie idea of spiritual illumination instead. ūüôā Thing is, it could be either. It wasn’t clear to me.Could the messaging on your web site be more clear?Here’s an ultra-quick checklist for messaging clarity:

  • Is it clear and unambiguous¬†who will benefit most¬†from your services?
  • Is it clear and unambiguous¬†what benefit you create¬†for your clients?
  • Is it clear and unambiguous that¬†you have enough credibility to make it worth a prospect’s time¬†to contact you?
  • Does¬†each page on your site have a clear next step? In other words, does each page have a clear “job to be done”?

Perfect clarity on in your marketing isn’t always easy, but it’s worth working towards.-PWant help improving your positioning or marketing?¬†I offer a small group program to help you do exactly that:¬†http://positioningacceleratorprogram.comKnow a self-employed software developer who might benefit from specialization? Send ’em this free gift! Details here¬†–>¬†