You know you're a nerd when you see a car license plate that reads ALUMEN8 and your first thought is that the owner is bragging about having a car with an 8-cylinder aluminum block motor.But, this was in Sebastopol, and it was probably somebody repping some sort of hippie idea of spiritual illumination instead. :) Thing is, it could be either. It wasn't clear to me.Could the messaging on your web site be more clear?Here's an ultra-quick checklist for messaging clarity:
- Is it clear and unambiguous who will benefit most from your services?
- Is it clear and unambiguous what benefit you create for your clients?
- Is it clear and unambiguous that you have enough credibility to make it worth a prospect's time to contact you?
- Does each page on your site have a clear next step? In other words, does each page have a clear "job to be done"?
Perfect clarity on in your marketing isn't always easy, but it's worth working towards.-PWant help improving your positioning or marketing? I offer a small group program to help you do exactly that: http://positioningacceleratorprogram.comKnow a self-employed software developer who might benefit from specialization? Send 'em this free gift! Details here --> /referrals/