If a) you are some kind of expert, b) you publish a fair bit, and c) you don’t have an outside firm helping you with your site/content, read this now: https://contentaudience.com/emails/expert-content-performance/
It’s an article from TEI member Jim Thornton, and it’s a local maximum in his developing thinking about how experts who publish a lot should be thinking about making their work accessible to a broader audience. It has a sales pitch at the end (I’m biased; I think you should consider his offer), and a lot of useful information before you get to the pitch.
I titled this post “Your dumpster fire of content”. But that describes me too. A lot of content, very little work and through put into making it accessible to a broader audience outside the “regulars” on my email list.
If that’s you, I recommend Jim’s latest article: https://contentaudience.com/emails/expert-content-performance/