[Indie Experts] No-BS Amazon launch info?

Hey, does anyone in the hallowed halls of this email list have a recommendation for me?

I’m looking for ideas, guidance, or expertise on doing a good job of launching a book on Amazon. I’m not interested in “game the NY Times Bestseller list” approaches (Tim Ferriss), or information that’s theoretical, or information that’s overly slanted towards non-fiction titles. This will be a DIY thing for me, so I’m not looking for expert consulting help, but expertise packaged and made usable by non-experts.

Thanks for replying with any pointers you might have!

-P