INSIGHT FOR INDEPENDENT CONSULTANTS

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    Content Marketing: The Success Is In the Plan

    This article won’t be very actionable. You’ll be tempted to skip it, which would be a huge mistake.You’ll be tempted to skip it because planning a successful content marketing campaign is hard stuff. It seems much easier and more productive to get busy writing some blog articles.But without a good…

    The WordPress Plugins I Use For a Lead-Generation Website and Why

    It’s kind of a lot, but there are some important jobs that have to be done on a lead-generation site: https://wordpress.org/plugins/broken-link-checker/ Because broken links suck. (Edit: my WordPress expert buddies tell me to disable this except when needed because it breaks stuff.) https://wordpress.org/plugins/404page/ lets me create a custom 404 error…

    Resurrect Your Blog

    The last article I published here was called Kill Your Blog. As the reactions1 to this idea rolled in over the last week or two, it’s become clear that people agree with the idea, but I could do a better job of explaining its nuances and how to implement it. So…

    Kill Your Blog

    If you’ve been struggling to keep your company blog up to date, you’re not alone. You and millions of other small business owners have a web site, and that site almost certainly has a blog. Or…as I like to call it, the black hole where good intentions go to die.If…

    Nick Hance on Managing Risk in Software Projects

    I spoke to Nick Hance recently, and we had a fascinating conversation about risk in software projects, maintaining quality over time, zeroing in on repeatable excellence, and finding your niche by focusing on value. You can learn more about Nick at http://buildbettersoftware.comCheck out the 43-minute interview below. You can either watch the video,…