INSIGHT FOR INDEPENDENT CONSULTANTS

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    The 3 visibility method categories

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Thought leadership is a fungus

    Fungus is just one of those words that gets your attention. It’s descriptive, but kind of disgusting all at the same time. Like moist. Or like… anyway, I’ll stop before I gross you all out. If there are environmental conditions that are conducive to thought leadership, they are the damp,…

    Current Wars thought leadership

    It’s a bit of an oversimplification, but here’s an analogy for platforms and thought leadership. Imagine it’s circa 1880. There’s no consensus about whether alternating or direct current electricity is better. Hungry businesses are deploying both into the market. Patents are being granted. People are being accidentally electrocuted. This is…

    Platform specializations and thought leadership

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    5 ways of focusing

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Focus and visibility

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Owned visibility infrastructure

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Rented and owned visibility infrastructure

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    I was on a podcast!!!!!

    Apparently I like to wait to promote my own podcast guest appearances juuuuuuust long enough to forget exactly what I actually covered. It was apparently something about specialization beachheads, but I probably also spoke about other topics, like working in public and brand marketing for consultants, that I’m currently interested…