INSIGHT FOR INDEPENDENT CONSULTANTS

I’d like to help you thrive as an indie consultant

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    Some ideas and their owners

    Off the top of my head, some ideas and their “owners” [1]. Tribes: Seth Godin Value-chain mapping: Simon Wardley Positioning: Al Reis Agile: Kent Beck Winning negotiations through empathy: Jim Camp and Chris Voss Value pricing for services: Alan Weiss, Jonathan Stark Retail customer development, Omnichannel Thesis: Kevin Hillstrom I…

    Ownership

    If you had to choose, would you rather “own” the relationship with your customers/clients or “own” a powerful/valuable idea? Quote marks used because you can’t really “own” either. In a consensual relationship, either side can leave, but you can have a direct rather than an indirect relationship with a customer….

    Whitespace

    Seth Godin identifies one of the core paradoxes of modern life: the short-term normal thing is actually the long-term risky thing. The normal thing — learning to show up on time and take orders, build something to spec at scale, blend into the “successful” crowd — is risky because it positions…

    Opinions without data

    A friend linked me to this: Does Content Length Predict Traffic Generated? The article is smart and probably correct and includes this provocative statement: “Opinions without data are irrelevant, so let’s look at the data to make this decision.” (source: https://www.christopherspenn.com/2021/03/does-content-length-predict-traffic-generated/) Opinions without data have: Gotten presidents elected Led to hugely significant…

    Content matters too

    Earlier today, I watched Daft Punk’s breakup video. In a way, that video is all context; very little content. It has long scenes like this: No facial expressions (content), but you feel the emotion of a melancholy gaze and a human connection. Part of your point of view is defined…

    The four directions

    Points of view can be different in 4 basic ways. (I’m talking about consultants here.) 1: You can see the world from Data, Experience, or somewhere in between. 2: Your goal can be to create radical Transformation, incremental Optimization, or something in between. 3: Your style can be that of…

    Which is better?

    In our point of view, we can see things from a perspective that leans towards Experience, Data, or somewhere in between. Which is better? The culture we live in worships Data. It would seem that standing in Data would lead to a more powerful point of view. However… Data does…

    We Invest

    I’d like some stories from y’all about investing in your business. Send ’em my way and I’ll share back with the list. Investing: expending time or money with the hope of payback/ROI, but without the guarantee of payback. Feel free to send 1 or multiple stories. I can attribute or…