INSIGHT FOR INDEPENDENT CONSULTANTS

I’d like to help you thrive as an indie consultant

My Indie Experts email list is a place where I do that. If getting better at attracting opportunity via your expertise is interesting to you, please join. Two ways to get this insight; inbox or RSS:


    “The night I was born”

    “The night I was born, lord the moon stood a fire redSaid the night I was born, the moon turned a fire redMy poor mother her cryin; she said ‘The gypsy was right!’And she fell right dead (fell on the floor there)”—Jimi Hendrix, “Voodoo Chile Blues” I hope you got…

    Superserve your fans

    Bob Lefsetz’s nearly-daily email list, The Lefsetz Letter, is a bit of an acquired taste. Lefsetz is a really smart guy who has been in the music business for a long time. He writes just like he talks, and it can come across a bit ranty and stream of consciousness….

    Taking risks with publishing

    I asked for permission to share a moment from a recent TEI call because it will give you a glimpse into the kind of risk-taking I advocate. On May 7, TEI member Guillaume Wiatr sent this email to his list: Source: https://www.metahelm.com/this-email-intentionally-left-blank/ He took a risk with this email. He’s…

    Mastering context

    Jon Lay from Hanno.co wrote in with a building-and-investing story. I’ve long admired Jon’s focus, and his specialized dev shop is listed in http://specializationexamples.com because of that focus. I’ll share his update here and then add some comments below. Thought I’d share a link or two. Not necessarily because I’m…

    The circular economy

    Members of The Expertise Incubator program are pursuing a singular goal through diverse paths. One of these paths is exploring a hypothesis by “thinking out loud” through publishing to an email list. Barry O’Kane is exploring this hypothesis: “Software built for the linear world actively harms circular economy businesses.” If…

    What kind of event is this?

    Pop quiz: what kind of event is this? 90m length Held using Zoom Free Is this a marketing webinar, a free workshop, or ??? A TEI member recently held a free workshop. Registration numbers were OK but attendance was low both in terms of numbers and the motivation of those…

    I have lost count

    I have lost count of how many times I have tried to write the same explainer about brand vs. direct response marketing for the indie consultant context. The first one was 10,151 words in length: https://htmlpreview.github.io/?https://raw.githubusercontent.com/philipmorg/Marketing-For-Self-Made-Experts/master/chapters/temp-Marketing-for-self-made-experts.html The most recent one is 5,447 words: https://philipmorganconsulting.com/pov/brand-marketing-and-direct-response-marketing-for-indie-consultants/ There have been intermediate attempts as…

    The Rogers Curve

    This is the Rogers curve, from the well-worth-reading book “Diffusion of Innovations” by Everett Rogers: This is also the Rogers curve: Source: https://www.youtube.com/watch?v=fW8amMCVAJQ Knowing where you and those you serve are situated on the Rogers curve is worth the introspection. -P (Thanks to several people for mentioning this video to…