Think through three critical questions with me
My work is an ongoing effort to answer these questions, and to make the ever-improving answers I generate into actionable advice:
- How can self-employed professionals use specialization to create outsized value?
- How can ordinary folks cultivate and sell extremely valuable self-made expertise?
- How can average firms use systematic innovation to become exceptional firms?
If you'd like to look over my shoulder as I think, research, and iterate my way through these questions, I welcome you to do so by joining my email list.
I email this list a blend of my thinking, findings of my research and experiments, irreverent humor, and interesting links 7 days a week. Once you join there is an option to switch to a weekly digest, sent on Saturdays, if that format suits you better. And every email contains a 1-click unsubscribe link.
As I am IRL, on my list I am an odd combination of serious inquiry into important questions and silly humor and mockery of what I find ridiculous. I work from a deep respect and compassion for those who are well-intentioned but are--as I was for many years--somehow off course, and also for those who are subject to difficult or unfair circumstances. I punch up from time to time, but never down.
The goal of this list is to share my learnings, mistakes, and growing body of insight in a realtime fashion. If you enjoy that kind of spectator sport, do join. If you'd rather wait for the books that come out of this effort every 3 to 5 years or the long-form articles every few months, do that instead. There's an RSS feed, if you prefer that kind of distance and anonymity.
If you do join my list, I hope you ultimately join me in the exploration it represents; I hope you move from spectator to teammate or member-in-spirit. Being a spectator is fine, of course. But wouldn't it be so much more fun to join me in the thinking, questioning, and growth I'm engaged in? To that end, I hope if you join this list you'll interact with me, question my assumptions, challenge my conclusions, contribute your experience & point of view, and generally expand the depth and nuance of what's happening within my list's digital walls.
All you need do is opt in, get a sense for the vernacular, and then press REPLY whenever you're ready to challenge yourself to think deeply and articulate your perspective on the issue at hand.
If you do this, we'll both win.
Start getting daily emails from me. They will help you generate leads for advisory services.
"I’m sure people have told you this before, but I would pay a subscription for your email insights. There really isn’t anything like it anywhere." -- Frank McClung, https://drawingonthepromises.com
"I feel bad not paying you for this email! This is amazingly valuable content that you sent me." -- Sasha Jolich, SDA Software Associates
I’ve been meaning to share a few useful tools for getting a quick and easy market size. First, this from Rob in the UK (shared with his permission): I’m really getting a lot of value from your work. Thank you. Thought I’d share this with you. It’s the UK industry classification framework which might be…Read More
Here’s what struck me from an initial read of Mary Meeker’s 2019 Internet Trends Report, seen from the lens of how these trends might be interesting or useful to the indie consultant. Slides 28 – 30: “Effective + Efficient Marketing = One’s Own Product + Happy Customers + Recommendations” This section tells a story of…Read More
This is really interesting, and although I’m linking you to what appears to be the full academic paper, you can read the whole thing in probably 3 to 5 minutes: rsa.tandfonline.com/doi/full/10.1080/21681376.2019.1588155 I’ll summarize the key points if you’d rather not read the paper right now (even if you don’t read the paper, please look at…Read More
My survey marketing experiment1 continues. As a quick reminder, I’m experimenting with using a survey to connect and build trust with a group of people. It’s been a few weeks since I’ve updated you on this2, so a quick recap seems helpful. As I previously wrote: The three things that must simultaneously be true for…Read More
In my small group program, The Expertise Incubator, participants face 5 challenges. As we do so, we are guided by three ideals: Anything you create in this program should be good enough to spread by word of mouth alone. Anything you create in this program–if you give it away for free–should be good enough that…Read More
List member Ben pointed me to this, and it’s quote interesting.It’s a short piece from AngelList on the opportunity in the funeral business and how some startups are moving on that opportunity. It causes one to think: what creates opportunity in the first place? Not what created this specific opportunity, but what creates opportunity in…Read More