Magic Johnson

The Lyft ride from the Nashville airport to the hotel was interesting.

As soon as I got in the car, the driver–a young woman maybe in her 20’s–said “I’m dealing with a personal emergency with my sister, I hope that’s OK.”

I said it was fine. Of course I could only hear the driver’s side of the phone call she was in the middle of.

It soon became clear from the context of the conversation that her sister’s boyfriend had just revealed that he is infected with the HIV virus.

They started discussing living with HIV and at one point said, “There’s gotta be medicine that can help. After all, Magic Johnson is still around after all these years.”

I know a lot of you can create very significant improvements in your clients’ condition. You can move the needle in significant ways.

Which of your past clients is going to be your “Magic Johnson”? Your proof that your company + your clients situation + technology can create amazing results.

If there is no past “Magic Johnson client” for your business, what would you change to create that kind of impressive result in the future?

-P

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